Following is one of several valuable marketing finds that focus on the value of print and its effectiveness. Some would argue in today’s fast paced marketplace, there is little room for direct mail. But let’s take a closer look…

First of all, Direct Mail is an important part of any marketing campaign.

85% of consumers sort through and read selected pieces of mail every day!

40% of consumers say that they have tried a new business after receiving direct mail!

73% of consumers prefer mail for receiving new product announcements or offers from companies they do business with as compared to 18% from email.

If you want to continue to be an effective marketer, you not only have to venture into the ‘new’ media to stay current, but you can’t abandon the tried and true ways traditional marketing, like Direct Mail, can add to your marketing mix. The key is to make it relevant so you can cut through the clutter and to make it personal! We will explore more on this subject in the weeks to come.