The Devil is in the details.
It’s happened to all of us. Our great marketing ideas do not always go as planned.
Great company. Great offer. Not so great use of medium.
Now, I know this probably immediately strikes you as “of course it is a bad idea” but give me and my team the benefit of the doubt. We help companies with projects that tend to strike unexpectedly. So, we picked a really cheesy snake and sent that exact message. “We know projects tend to strike unexpectedly and we are here to help” How was I supposed to know the box we selected was very hard to open and some poor elder lady that finally got it to open about had a heartattack when the snake flew out of the box! Not, one of our better ideas but good news is we have thousands of great ones for each bad one. PS , I actually received an email that someone else really liked it. End result, we did pull the campaign. Lesson learned…Now matter how cheesy the snake is, it is still a snake.
It’s happened to all of us. Our great marketing ideas do not always go as planned.
Great company. Great offer. Not so great use of medium.
So let’s hear your marketing bloopers or mishaps. Feel free to comment on a marketing project of yours gone wrong or even one you witnessed. Don’t worry I would never ask you to share mishaps without giving one of mine. Are you ready?
Snake in the Box
Now, I know this probably immediately strikes you as “of course it is a bad idea” but give me and my team the benefit of the doubt. We help companies with projects that tend to strike unexpectedly. So, we picked a really cheesy snake and sent that exact message. “We know projects tend to strike unexpectedly and we are here to help” How was I supposed to know the box we selected was very hard to open and some poor elder lady that finally got it to open about had a heartattack when the snake flew out of the box! Not, one of our better ideas but good news is we have thousands of great ones for each bad one. PS , I actually received an email that someone else really liked it. End result, we did pull the campaign. Lesson learned…Now matter how cheesy the snake is, it is still a snake.